Anzelika Griscenko – Digital Marketing Portfolio

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Part 01数字The numbersPerformance dashboard

30%

Direct-mail response

6 leads from the first 20 printed personalized magazines sent

300⁺

Attendees,
first edition

Meet Magento Canada 2025, co-organized

14

Inbound leads

From one ad creative in its first five weeks, Meta, B2B

0

Dev tickets raised

Landing pages written and built by me with AI coding tools. Examples below

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ideas that left the screen: paper, walls, bottles.

Part 02創造Selected campaignsCase studies · goal / my role / result

B2B · Direct mail · 100+ magazines, one per recipient

The magazine that opens doors cold email can't

GoalOpen conversations with hard-to-reach decision-makers in niche e-commerce verticals, where cold email gets ignored.

My roleThe idea, the offer and service design, and every word. Each issue is made for one lead: the content comes from research into their company, and the layout borrows from their industry: in the school-uniform issue the content boxes are drawn as school lockers, in the fashion issue as clothing tags. 100+ copies printed and posted so far, across four editions. Executed end to end.

Editions

Ready-built modules by verticalSchool photography, school uniforms, K-12 and more. Each cover adapts to the recipient's industry.

School photography ↗School uniforms ↗

Migrate to ShopifyFashion and apparel brands. Care-label steps, an audit-first timeline, proof before the plan.Read the full magazine ↗

Bloomreach × scandiwebPartnership issue, built around a co-hosted webinar.Read the full magazine ↗

📧 Result: 6 leads from the first 20 printed personalized magazines sent, a 30% response rate in month one.

Four printed magazines fanned out, each cover personalised to the recipient's industry

Open magazine spread: The proof, and how to start

Inside pages explaining the service modules

Spread: the systems around your store stay where they are

Spread: start with the audit, decide after it

Spread: how a migration actually runs, in four care-label steps

Spread: six things that grow the basket and cut the returns

Anzelika holding her Meet Magento Canada 2025 co-organizer badge at the scandiweb booth

Event · Co-organizer · Toronto

The first Magento event in Canada

GoalLaunch Meet Magento Canada 2025 from zero: no previous edition, no existing audience, one date in Toronto.

My roleCo-organizer on the scandiweb side, from the first social post to the last chair on site. Announcements, speaker promotion, ticket pushes, partner comms, then on the ground in Toronto for the set-up and the event itself.

🍁 Result: 300+ attendees, 15+ speakers and 10+ sponsors at a first-ever edition.

Event booth banner reading Leave your problems with us, covered in sticky notes written by visitors

Chill and relax bottle label design: scandiweb brewery theme with client results styled as brew stats

Five Chill and relax bottles lined up on the booth table at Meet Magento UK

Event · Booth activation · Meet Magento UK

The wall that made prospects pitch us

GoalTurn booth traffic into real conversations at Meet Magento UK, instead of handing out flyers nobody reads.

My roleFrom the idea to the design to the print: the wall, the sticky notes and the bottle labels.

The wall“Leave your problems with us. Win €5,000 toward fixing it.” Visitors wrote their own pain points on sticky notes and put them up themselves. No pitch from us; they pitched us.

The bottles“scandiweb brewery”: labels styled as a craft beer, with real client results printed where the alcohol stats would be. A swag item people would really enjoy.

📝 Result: a wall full of leads, each note a prospect describing their problem in their own words.

Digital · Paid social · Lead generation

The wheel with four ways to lose

GoalGet e-commerce decision-makers to ask about AI search optimisation (AEO) from a Meta feed, where every agency is now selling the same thing.

My roleConcept, copy and the animation: a luck wheel where four of five slots are bad outcomes for your brand in AI search. The ad makes the risk visible in three seconds. Campaign setup and bidding by the PPC team; the creative is mine.

🎰 Result: 0.75% click-through in a crowded B2B feed, and 1 in 25 of those clicks became an inbound contact. 14 leads in the first five weeks.

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Part 03広告Creative galleryStraight from the ad server

PRODUCT LAUNCH · ANIMATED

PAID SOCIAL · ANIMATED

Valentine's Day ad: dating-app style match between Lindt & Sprüngli and scandiweb — VALENTINE'S ABM · STATIC Valentine's Day on Meta: Tinder-style "It's a match" ads, one made for each target company and shown only to its employees

PAID SOCIAL · ANIMATED

Ad: Still trying to win a good partner? Claw machine with pixel cursors — PAID SOCIAL · STATIC

INDUSTRY SERIES · ANIMATED

PAID SOCIAL · ANIMATED

Real ads from real campaigns; animated ones playing exactly as they ran. Concept, copy and creative direction: mine.

Tools in the kitMidjourneyNano BananaChatGPTClaude DesignPhotoshopCanvaCapCut

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no dev ticket. just me, Claude Code and Lovable.

Part 04構築Landing pages, built with AICopy, structure, code

New services need a page before they need anything else. Sometimes the service starts with me too: I spot a gap in a new launch or in industry research, shape the offer, and get it approved by leadership. Then I write the page, structure it and build it myself with AI coding tools, so it goes from idea to live URL in days. Four examples, all live:

scandiweb.com · industry accelerator K-12 STEM toys & kits commerce The offer itself is mine, built from scratch on industry research: five problems every STEM toy retailer has, five ready-built modules, one 12-week plan. Then the page to sell it. Open page ↗ scandiweb.ai · new service ChatGPT Ads Service page for a channel that didn't exist a year ago. Built in Lovable, paired with the "It's time to ChatGPT Ads" creative in the gallery above. Open page ↗ scandiweb.com · regional launch Google Shopping for the Baltics Launch page for Google Shopping's Baltic rollout: who it's for, what the setup includes, one clear offer. Open page ↗ My portfolio The page you're reading Concept, copy, design direction and every line of code, built with Claude Code. Hosted on a free plan, deployed by drag and drop. You're here ♡

Tools in the kit Claude CodeLovableClaude Design

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nobody asked if these were real

Part 05試作AI creatives, outside workFreelance and personal projects

Campaigns I take on outside scandiweb, run end to end: concept, styling, products, models and final frames, all generated with AI and directed by me.

I wrote my bachelor thesis on exactly this: a study that tested whether people can actually spot an AI image in beauty, on faces and on products. I know what gives them away, and I direct around it.

Brass sun-motif earring, portrait on the beach

Brass bracelet and snake ring with an oak branch

Brass bracelet and ring, hand touching the sea

Brass bracelet with a traditional Latvian woven skirt

Social ads & content

Handmade Latvian brass jewelry, shot on the Baltic coast at sunset. No location, no model & no shoot day.

Model on a bed holding argan oil shampoo

Social content

Hair tools and hair care placed in a warm getting-ready moment, robes and soft light instead of a product shot.

Creator applying lip oil at a Paris cafe table

My own project

User generated content

Mirror selfies, cafe tables, morning flat lays. Made as test material for my bachelor thesis study, to find out whether people could tell.

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hi, it's me — Anzelika ♡

Off the clock

🗾Loved Japan since childhood. So here I am.

✉️Paper mail. Letters, stamps, the real inbox.

🪻African violets on every windowsill.

📷Film photos. 36 frames, no undo.

🎵Vinyls, played start to finish.

🔬Science, for fun. Mostly the "why".

💃Dancing since childhood. First on any dancefloor.

📈Marketing. Also off the clock, apparently.

About me

RoleSenior Digital Marketing Specialist, scandiweb BasedRiga ↔ Osaka LanguagesLatvian, Russian, English: fluent · Japanese: N4 EducationBSc Social Sciences in Management & Business Administration (business psychology & economics focus)
RISEBA University of Applied Sciences, Riga · 2022–2026

I picked marketing at 15, in a college class, and never really changed my mind. First practice in the marketing team at Welton Hotels, then college with a gold medal, then a bachelor's in management and business administration, focused on business psychology and economics.

During university I joined scandiweb, a full-stack e-commerce agency, as a freelancer. No degree yet and no agency experience, so I let the work argue for me: within months they took me on full-time. Outreach team next, then a try at business development. Good at it, heart elsewhere. So: back to marketing.

Today I'm a Senior Digital Marketing Specialist there, responsible for physical outreach (paper, parcels, things that land on a desk; never cold email), PR, partnerships, creative digital advertising, new services and the landing pages that launch them, plus a share of event organisation. The thread through all of it: ideas that leave the screen and come back with numbers.

Now I'm migrating myself: Riga to Japan, the way half of e-commerce is migrating from Magento to Shopify. Open to opportunities!

Creative campaigns Ad creative (Meta & Google) Copywriting PR Partnerships Offer & service design Landing pages Event marketing Social media AI creative production AI-built tools & pages Physical marketing assets & outreach

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Open to remote roles worldwide & hybrid in Japan

Thank you
for scrolling.now let's make numbers together

If my work speaks to you, my inbox is one click away. Based in Osaka, happy to meet in person.

✉ Email me

anz.griscenko@gmail.com

LinkedIn ↗

Looking forward tojoining the team

Designed like a campaign.
Because it is one.

お会いできるのを楽しみにしています。

p.s. I reply fast