Always
measuring
Always
curious
Riga ↔ Osaka
Portfolio
2026
MARKETING
PORTFOLIO
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real work, real photos. no stock images. scroll ↓
Senior Digital Marketing Specialist

I make things that
get noticed.

Hi, I'm Anzelika. Marketing you can feel: magazines in the post,
walls at events, ads people stop for. Scroll to see them.

Currentlyscandiweb
FocusCreative campaigns · Physical outreach · PR & partnerships · Ad creative · Landing pages · Events
SinceFeb 2023 · freelancer first, full-time since
Based inOsaka, Japan & Riga, Latvia
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Part 01数字The numbersPerformance dashboard
30%
Direct-mail response
6 leads from the first 20 printed personalized magazines sent
300+
Attendees,
first edition
Meet Magento Canada 2025, co-organized
14
Inbound leads
From one ad creative in its first five weeks, Meta, B2B
0
Dev tickets raised
Landing pages written and built by me with AI coding tools. Examples below
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ideas that left the screen: paper, walls, bottles.
Part 02創造Selected campaignsCase studies · goal / my role / result
B2B · Direct mail · 100+ magazines, one per recipient

The magazine that opens doors cold email can't

GoalOpen conversations with hard-to-reach decision-makers in niche e-commerce verticals, where cold email gets ignored.
My roleThe idea, the offer and service design, and every word. Each issue is made for one lead: the content comes from research into their company, and the layout borrows from their industry: in the school-uniform issue the content boxes are drawn as school lockers, in the fashion issue as clothing tags. 100+ copies printed and posted so far, across four editions. Executed end to end.
Editions
Ready-built modules by verticalSchool photography, school uniforms, K-12 and more. Each cover adapts to the recipient's industry.
School photography ↗School uniforms ↗
Migrate to ShopifyFashion and apparel brands. Care-label steps, an audit-first timeline, proof before the plan.Read the full magazine ↗
Bloomreach × scandiwebPartnership issue, built around a co-hosted webinar.Read the full magazine ↗
📧 Result: 6 leads from the first 20 printed personalized magazines sent, a 30% response rate in month one.
Four printed magazines fanned out, each cover personalised to the recipient's industry
Open magazine spread: The proof, and how to start
Inside pages explaining the service modules
Shopify migration editions fanned out, each cover a different fashion brand
Spread: the systems around your store stay where they are
Spread: start with the audit, decide after it
Spread: how a migration actually runs, in four care-label steps
Spread: six things that grow the basket and cut the returns
Spread: evidence first, then the plan, with brand logos
Anzelika holding her Meet Magento Canada 2025 co-organizer badge at the scandiweb booth
Stage microphones and the live AI demo screen at Meet Magento Canada 2025
Event · Co-organizer · Toronto

The first Magento event in Canada

GoalLaunch Meet Magento Canada 2025 from zero: no previous edition, no existing audience, one date in Toronto.
My roleCo-organizer on the scandiweb side, from the first social post to the last chair on site. Announcements, speaker promotion, ticket pushes, partner comms, then on the ground in Toronto for the set-up and the event itself.
🍁 Result: 300+ attendees, 15+ speakers and 10+ sponsors at a first-ever edition.
Event booth banner reading Leave your problems with us, covered in sticky notes written by visitors
Chill and relax bottle label design: scandiweb brewery theme with client results styled as brew statsFive Chill and relax bottles lined up on the booth table at Meet Magento UK
Event · Booth activation · Meet Magento UK

The wall that made prospects pitch us

GoalTurn booth traffic into real conversations at Meet Magento UK, instead of handing out flyers nobody reads.
My roleIdea and design of the full activation, from the wall to the bottle labels.
The wall“Leave your problems with us. Win €5,000 toward fixing it.” Visitors wrote their own pain points on sticky notes and put them up themselves. No pitch from us; they pitched us.
The bottles“scandiweb brewery”: labels styled as a craft beer, with real client results printed where the alcohol stats would be. A swag item people would really enjoy.
📝 Result: a wall full of leads, each note a prospect describing their problem in their own words.
Digital · Paid social · Lead generation

The wheel with four ways to lose

GoalGet e-commerce decision-makers to ask about AI search optimisation (AEO) from a Meta feed, where every agency is now selling the same thing.
My roleConcept, copy and the animation: a luck wheel where four of five slots are bad outcomes for your brand in AI search. The ad makes the risk visible in three seconds. Campaign setup and bidding by the PPC team; the creative is mine.
🎰 Result: 0.75% click-through in a crowded B2B feed, and 1 in 25 of those clicks became an inbound contact. 14 leads in the first five weeks.
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Part 03広告Creative galleryStraight from the ad server
PRODUCT LAUNCH · ANIMATED
PAID SOCIAL · ANIMATED
PAID SOCIAL · ANIMATED
Valentine's Day ad: dating-app style match between Lindt & Sprüngli and scandiweb
VALENTINE'S ABM · STATIC Valentine's Day on Meta: Tinder-style "It's a match" ads, one made for each target company and shown only to its employees
PAID SOCIAL · ANIMATED
Ad: Still trying to win a good partner? Claw machine with pixel cursors
PAID SOCIAL · STATIC
INDUSTRY SERIES · ANIMATED
INDUSTRY SERIES · ANIMATED
PAID SOCIAL · ANIMATED

Real ads from real campaigns; animated ones playing exactly as they ran. Concept, copy and creative direction: mine.

Tools in the kitMidjourneyNano BananaChatGPTClaude Design
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no dev ticket. just me, Claude Code and Lovable.
Part 04構築Landing pages, built with AICopy, structure, code

New services need a page before they need anything else. Sometimes the service starts with me too: I spot a gap in a new launch or in industry research, shape the offer, and get it approved by leadership. Then I write the page, structure it and build it myself with AI coding tools, so it goes from idea to live URL in days. Four examples, all live:

scandiweb.com · industry accelerator K-12 STEM toys & kits commerce The offer itself is mine, built from scratch on industry research: five problems every STEM toy retailer has, five ready-built modules, one 12-week plan. Then the page to sell it. Open page ↗ scandiweb.ai · new service ChatGPT Ads Service page for a channel that didn't exist a year ago. Built in Lovable, paired with the "It's time to ChatGPT Ads" creative in the gallery above. Open page ↗ scandiweb.com · regional launch Google Shopping for the Baltics Launch page for Google Shopping's Baltic rollout: who it's for, what the setup includes, one clear offer. Open page ↗ My portfolio The page you're reading Concept, copy, design direction and every line of code, built with Claude Code. Hosted on a free plan, deployed by drag and drop. You're here ♡
Tools in the kit Claude CodeLovableClaude Design
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Anzelika Griscenko
hi, it's me ♡
About Me
RoleSenior Digital Marketing Specialist, scandiweb BasedRiga ↔ Osaka LanguagesLatvian, Russian, English: fluent · Japanese: N4

I picked marketing at 15, in a college class, and never really changed my mind. First practice in the marketing team at Welton Hotels, then college with a gold medal, then a bachelor's in business psychology and economics.

During university I joined scandiweb, a full-stack e-commerce agency, as a freelancer. Outreach team next, then a try at business development. Good at it, heart elsewhere. So: back to marketing.

Today I'm a Senior Digital Marketing Specialist there, responsible for physical outreach (paper, parcels, things that land on a desk; never cold email), PR, partnerships, creative digital advertising, new services and the landing pages that launch them, plus a share of event organisation. The thread through all of it: ideas that leave the screen and come back with numbers.

Creative campaigns Physical outreach Ad creative (Meta & Google) Copywriting PR Partnerships Landing pages Events Social media Physical marketing assets
Off the clock
🗾Loved Japan since childhood. So here I am.
✉️Paper mail. Letters, stamps, the real inbox.
🪻African violets on every windowsill.
📷Film photos. 36 frames, no undo.
🎵Vinyls, played start to finish.
🔬Science, for fun. Mostly the "why".
✍️Drafts by hand before they meet a keyboard.
📈Marketing. Also off the clock, apparently.
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Open to opportunities in Osaka / Kansai
Thank you
for scrolling.now let's make numbers together

If my work speaks to you, my inbox is one click away. Based in Osaka, happy to meet in person.

✉  Email me
LinkedIn ↗
Looking forward tojoining the team
Designed like a campaign.
Because it is one.
p.s. I reply fast.